Most event launches work in phases. For Sunlight Horizons we call them Super Early Horizon, Early Horizon and Horizon. This gives people a clear path from first-access pricing to the regular release.
This is the classic structure most events use: an earliest launch phase, a second advance phase and a regular phase. Only the naming is tailored to the Sunlight Horizons brand.
First release window · lowest rate · limited availability
Designed for the earliest supporters who want first access to Sunlight Horizons before the full programme is announced.
Advance release · balanced rate · main momentum phase
The main early-access phase for attendees who want a better-than-regular rate once the event narrative and agenda are clearer.
Regular release · full public availability · final phase
The regular ticket phase once the event is fully opened and the complete experience is publicly available.
You mentioned the standard three-phase approach, and that is exactly what this page reflects. People understand the cadence immediately, even before the detailed session programme is live.
People can leave their details here so you can notify them when the Super Early Horizon and Early Horizon phases officially open.